Apple To Increase Focus On Professional Customers

Apple To Increase Focus On Professional Customers

Apple CEO Tim Cook recently spoke to shareholders and stated, “You will see us do more in the pro area. The pro area is very important to us. The creative area is very important to us in particular.” This is interesting because Apple has seemed to focus more on consumers in recent years. The Mac Pro has been placed on the back burner with the iPhone, iPad, iMac, and Macbook getting all the attention. Cook’s statement doesn’t indicate if he’s talking about hardware or software, but its good to hear nonetheless.

About the Author

avatar KALE: A geek who works in the IT Security field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast.