T-Mobile’s Marketing Seems To Be Working

T-Mobile’s Marketing Seems To Be Working

Despite the fact that Sprint, AT&T, and Verizon dominate the industry, America’s 4th biggest cellular provider has been aggressively going after new business. After being scolded for promoting phone theft last year, T-Mobile came back with a plan to woo subscribers from the big dogs. Earlier this year, the carrier offered to pay early termination fees for customers who want to change providers. Evidently it is working! T-Mobile reported an addition of 1.3 million subscribers last quarter. This is their highest quarterly net gain ever. They also reported that 21% of those new subscribers took advantage of T-Mobile’s offer to pay the early termination charges. To put this in perspective, AT&T added 625,000 subscribers during the same period while Verizon added 539,000. Is T-Mobile the next AT&T?

About the Author

avatar KALE: A geek who works in the IT Security field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast.