Snapchat Acquires Cimagine

Snapchat Acquires Cimagine

Apple acquired Metaio back in May of 2015. Now it appears Snapchat has acquired the Israeli-based technology startup Cimagine, Metaio’s competition. Both companies specialize in augmented reality software that allows users to visualize things in existing spaces. For instance, a furniture company named Jerome’s uses Cimagine’s technology so patrons can visualize what products would look like in their home before they buy. There is no word as to why Snapchat was interested in Cimagine, but many analysts expect they’ll add a feature to their app that allows users to insert objects. Want your picture with a new Ferrari? No problem.

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avatar KALE: A geek who works in the IT Security field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast.