Report: Google Paid Apple Billions To Be Safari Default

Report: Google Paid Apple Billions To Be Safari Default

A recent report is estimating Google paid Apple $9.4 Billion in 2019 to keep their search engine as the default in the Safari browser. The analysts predict this could increase to $12.4 Billion next year and $15.6 Billion in 2021. In the industry, this is known as traffic acquisition costs or TAC. Reportedly, the perceived value of being the default search engine is rather high. Who knew?

About the Author

avatar KALE: A geek who works in the IT Security field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast.