Will Facebook Monetize WhatsApp In 2020?

Will Facebook Monetize WhatsApp In 2020?

After Facebook acquired WhatsApp back in 2014, users have been waiting for ads to appear. Surprisingly they have not, despite the app reaching 1 Billion users in 2016. In 2018, Facebook admitted they had plans to monetize WhatsApp. Regardless, users have not seen ads to date. According to a recent article in The Wall Street Journal, they may never show up on the messaging app. Reportedly, Facebook has scrapped plans to add ads to WhatsApp. It is unlikely that the company will allow their $19 Billion investment to remain a loss leader, so that has many privacy advocates wondering… how is Facebook planning monetize this app?

About the Author

avatar KALE: A geek who works in the IT field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast.