Apple Is Implementing App Tracking Transparency Soon

Apple Is Implementing App Tracking Transparency Soon

Last June, Apple announced several features coming to the iOS operating system during their WWDC conference. One of these features was called App Tracking Transparency and it allowed users to specify data sharing permissions on a per app basis. Many companies, including Facebook, showed opposition to this feature, so Apple agreed to delay it until 2021. Needless to say, privacy advocates were on Apple’s side.

Late last year, Facebook again announced their disapproval stating it would hurt American small businesses. Needless to say, Facebook faced an uphill battle getting people to believe that claim. Despite the backlash, Apple is moving forward with the update and plans to release it during the Spring of 2021. Apple describes their implementation of App Tracking Transparency with the following text, “Under Settings, users will be able to see which apps have requested permission to track, and make changes as they see fit.”

About the Author

avatar KALE: A geek who works in the IT field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast.