Facebook Strikes Back At iOS App Tracking

Facebook Strikes Back At iOS App Tracking

Apple announced plans to add App Tracking Transparency (a feature that allows users to specify data sharing settings by app) to iOS back in mid-2020. After Facebook and others expressed their opposition, Apple agreed to delay the feature until 2021. In December, Facebook made a last ditch effort to stop Apple from implementing the feature claiming it would hurt small businesses. Despite this, Apple announced they were moving forward with the rollout.

As App Tracking rolls out to iOS users, Facebook is sweating a bit because they see potential revenue disappearing. As the saying goes… when a service is free, you’re the product. In an effort to dissuade users from enabling the new feature, Facebook is presenting some splash screens like the ones shown above. However, this message is a bit misleading. Enabling app tracking will not affect your feeds or your ability to use Facebook, it will simply affect your ad experience.

About the Author

avatar KALE: A geek who works in the IT field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast.