Facebook Is Losing The Privacy War

Facebook Is Losing The Privacy War

The latest data privacy drama started last year when Apple announced plans to implement App Tracking Transparency (ATT). After backlash from Facebook and others, Apple agreed to delay the implementation until 2021. Facebook claimed the move would hurt small businesses and even launched a campaign called Good Ideas Deserve to be Found. While that title is a bit misleading, they’re referencing customized advertising for small businesses and have tried to spin this legislation as an attempt to hurt merchants, which it is not.

Apple is ready to roll out ATT and Facebook is ready to battle it. Alas everyone, including Facebook, knows how this will end. When presented with a message like the one shown above, the average user will stop Facebook from tracking them. The social network is blaming Apple but in reality, their core business model relies on a function that most users would prefer they didn’t do. It’s not really Apple’s fault.

About the Author

avatar KALE: A geek who works in the IT field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast.