Google Chrome is one of the most popular web browsers on the Internet. Because of this, Google tends to be the leader in adopting new standard and practices for the industry. The company is advocating to end the use of cookies on websites by 2022. And they’re not talking about dessert either. Cookies, small text files, have long been a way for advertisers and marketing firms to advertise to consumers.
While cookies provide a lot of functionality, they can also can be used to track browsing habits, and often pose a privacy concern. It appears Google is becoming a bit more aggressive with their timeline. This week, the company rolled out the Federated Learning of Cohorts (FLoC) program to help with the effort. Needless to say, many advertisers are not happy about this change but there are alternatives.
KALE: A geek who works in the IT field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast. 
