Phil Schiller Steps Down As Apple Marketing Chief

Phil Schiller Steps Down As Apple Marketing Chief

The last decade has brought a lot of changes to Apple. Steve Jobs (former GOTW) stepped down as CEO back in 2011. Alas, he passed away later that year from pancreatic cancer. It was a sad time for Apple. In 2019, Jony Ive (another former GOTW) announced his departure from Apple. Ive was responsible for beautiful designs like the original iMac, the iPod, the iMac G4, the iPad, the Macbook Air, and, of course, the iPhone.

This week, Apple announced Phil Schiller is stepping down as the SVP of Global Marketing. He will become an Apple Fellow, which is similar to Emeritus at other companies. Schiller joined Apple in 1987, left in 1993, then returned in 1997. He was the marketing genius who helped promote Ive’s designs and Jobs’ ideas. The three – Jobs, Ive, and Schiller – were synonymous with Apple’s second coming. Now the torch is being passed to a new generation. Long-time Apple employee Greg Joswiak will succeed Schiller.

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avatar KALE: A geek who works in the IT field and lives in Dallas, TX. He is also a music geek who has played in several local bands. Previous to his IT career, Kale worked as a photojournalist. He brings technical advice and artistic counterpoint to the podcast.